Thursday, July 22, 2010

What's a Film Festival?

This is Part 2 of a three part post.
Part 1 was What is a scam?
Part 3 will evaluate the authenticity of the Anchorage International Film Festival and the Alaska International Film Festival.


What's a Film Festival?

I've gone through about 15 on-line definitions after googling variations of "What is a Film Festival?" I've posted eight below representing an array of perspectives:  the non-film related Wikipedia, several film festivals, a screenwriters' website, a state film commission, a major British newspaper's film blog, and a book on European Cinema. 

I'll pull out the basic characteristics that are represented in these definitions.  The actual definitions I used are
 below. You can skip down to see them.   But here I'm going to try to summarize the key points that seem to make up a film festival. 

WHAT?

1.  A film festival is a festival.  This seems pretty obvious, but nearly all the definitions stress it is a  gathering of people coming together - film makers, the public, industry professionals, producers, distributors, actors, various other film talents such as makeup, camera, lighting, etc., critics.

WHY? 

2.  To show films.  Again, they all emphasize the key focus is "an organized, extended presentation of films" (1 below); "films are screened" (2); "short or feature length films are shown" (3);  "Film festivals show films" (4);  "chance to see the latest movies" (5);  "a cinematic festival that features films"(7);  "filmmakers get their movies in front of a real live audience"(8)) 

2a.  Exposure for films ("to gain exposure and critical buzz and, in many cases, distribution."(3); "allowing their films to get some exposure"(5))

2b.  Market films ("To market completed film projects and scripts to distributors"(7);"get valuable press attention and exposure to prospective agents and buyers" (8))

2c.  Feedback/Networking ("audience making contact with filmmakers"(4);  "opportunity to schmooze producers, distributors and critics" (5); "an opportunity to network with filmmakers, directors, producers, writers, actors, investors, comedians, musicians, entertainers, politicians, and others who share an interest in the arts"(7); "have their films reviewed by professional critics."(8))

2d.  Education/Training ("sometimes panels or workshops related to film and the industry"(2); "Before or after each film there will be someone who will talk about the making of the movie."(4);"To learn new industry technology and to educate professionals and non-professionals"(7))

2e.  Prizes.  Awards were only mentioned in one of the definitions:  "sometimes sizeable cash award if they win" (8)  I found Christopher Holland's book Film Festival Secrets just as I was finishing this.  He covers pretty much these same why's (filmmaker goals) of film festivals but adds parties and travel.  He has a succinct overview of prizes:
It’s common for festivals to offer cash prizes for the best work of the season. . . Other festivals get sponsors to kick in prize packages worth more than the cash prizes . . . Even if there’s no cash involved, festival awards are a nice way to draw attention to your film.  More media coverage is given to award winners and you can draw future festival audiences to your film with some laurel wreaths on your poster. (pp. 8-9) 
2f.  To market the filmmaking possibilities of the festival location (" To provide funding for The Southwest Georgia Film Commission Office whose primary function is economic development by using the film and television industry as the vehicle. "(7))  This issue also comes up in a doctoral dissertation on a Korean film festival mentioned under "Some other longer discussions" below.)


WHO?

3.  Film people, money people, and the public. ("audience making contact with the filmmakers behind the movies . . . producers, distributors, and actors as well as film directors"(4); "producers, distributors and critics" (5); "the physical presence of large numbers of people"(6); "gathering of show business industry professionals and non-professionals. . . an opportunity to network with filmmakers, directors, producers, writers, actors, investors, comedians, musicians, entertainers, politicians, and others who share an interest in the arts." (7))


WHEN?

4a.  Duration from a day to two weeks. ("in one or more movie theaters or screening venues, usually in a single locality."(1); 
4b.  Frequency usually annually. ("Film festivals are typically annual events."(1))


WHERE?

5.  Usually in several venues in one city.

WHICH?

6.  A wide variety of types of films.  Different festivals have different focuses.  ("The films may be of recent date and, depending upon the focus of the individual festival, can include international releases as well as films produced by the organisers' domestic film industry. Sometimes there is a focus on a specific film-maker or genre (e.g., film noir) or subject matter (e.g., gay and lesbian film festivals). A number of film festivals specialise in short films, each with its defined maximum length."(1))

Summary:  A film festival is a gathering of people to show and watch films in a single location (city) using one or more venues.  The main purposes are to get an audience for filmmakers and to let the public and critics see a wide variety of new films (and some older), particularly genres that normally aren't theatrically released.  There are opportunities for the participants to meet, discuss the films, filmmaking, and distribution of the films.  It also is a networking opportunity that can lead to connections for future work.  Festivals have awards for the best films in different categories.

I also noticed that there is some concern that some festivals have become too commercial or too elite.  For short films and experimental films, festivals seem to be a key way to get people to see their films.


Online Festivals

But another venue mentioned by one of the animated filmmakers at last year's Anchorage International Film Festival was online.  He mentioned he had over a million hits for his films at YouTube which he would never get at festivals.

So what about online film festivals where people don't come together in a single place and mingle with others to watch films?   This is a relatively new phenomenon.  Babelgum Online Film Festival states its purpose:
The Babelgum Online Film Festival was created to celebrate and reward the very best in international independent short filmmaking by providing exposure and cash awards for emerging talent. With its non-restrictive submission guidelines and international visibility, the festival supports and encourages talent and continues to provide a unique venue for filmmakers to showcase their craft.
CologneOff started as an online festival, but became a physical festival with an online component.

Shortsnonstop is a Canadian online festival.

These and others clearly state their online nature and post films for anyone to watch online.

What these online festival provide is exposure for film makers - perhaps a little more focused than simply putting one's film up on YouTube or on one's own website - and a chance to win a prize, though depending on how many submissions there are, this might be pretty remote.  They do not provide the face time one could get at a film festival and live audience reaction or the chance to meet producers and publishers and other film makers.  Though presumably they could see the films on line and contact the filmmaker via email.


So that's my relative novice overview of film festivals.  Below are the definitions I found online and are the references for the quotes above.


1.  Wikipedia:
A film festival is an organised, extended presentation of films in one or more movie theaters or screening venues, usually in a single locality. The films may be of recent date and, depending upon the focus of the individual festival, can include international releases as well as films produced by the organisers' domestic film industry. Sometimes there is a focus on a specific film-maker or genre (e.g., film noir) or subject matter (e.g., gay and lesbian film festivals). A number of film festivals specialise in short films, each with its defined maximum length. Film festivals are typically annual events.
2.  From the Revolve Film Festival in North Carolina:
Q: What is a Film Festival exactly?
A: It’s an event where films are screened over the space of a few days. Usually there are visiting celebrities, parties, and sometimes panels or workshops related to film and the industry. Each festival cultivates its own personality, reflected by its size and programming.
3.   From Screenwriting's glossary
Film Festival
A festival of short and/or feature-length films shown over the course of between a few days to a few weeks. Festivals are places for films and filmmakers – particularly in the case of independent films – to gain exposure and critical buzz and, in many cases, distribution. Perhaps the two best-known festivals in the world are Sundance and Cannes.

4.  From New Jersey State Film Festival's Film Festival 101

  1. What is a film festival and what makes it different from going to see the latest blockbuster?
    Surprise: a film festival is not just about seeing films (although there are over 50 films showing between Thursday and Sunday). It is about the audience making contact with the filmmakers behind the movies.We have two “sidebars”—which are special film programs brought to the festival from other festivals. This year there are a host of famous producers, distributors, and actors as well as film directors. Before or after each film there will be someone who will talk about the making of the movie. You will come away with the kind of insider information you can’t get in the lobby of a megaplex.
  2. Film festivals show films that you may never get a chance to see anywhere else.
    For example, on Saturday from 10 AM to 5 PM at the Beach Four you can watch dozens of short films—animation, documentaries, experimental, and short fiction—all for just $10. That’s 7 hours of wild, beautiful, funny, moving, crazy, and sometimes just plain weird independent films made by over 100 New Jersey film artists. You won’t like all of them, but you will remember many of them because they will make you think, see different images, and open up parts of your imagination you didn’t know existed.

5.  From The Guardian's Film Blog:
As a regular film festival-goer, I often find myself asking: "What is a film festival for?" The replies vary depending on whether one is a film-maker, critic or member of the public. Film-makers may answer that it gives them an opportunity to schmooze producers, distributors and critics, while allowing their films to get some exposure. Critics and film-goers may say it gives them the chance to see the latest movies before anyone else in their country. Alas, the biggest draws at a festival are usually films that will most likely be shown sooner or later at the local multiplex.

6.   From Thomas Elsaesser's book European Cinema  (p. 94)
What is a (film) festival?  As annual gatherings, for the purpose of reflection and renewal, film festivals partake in the general function of festivals.  Festivals are the moments of self-celebration of a community:  they may inaugurate the New year, honor a successful harvest, mark the end of fasting, or observe the return of a special date.  Festivals require an occasion, a place and the physical presence of large numbers of people.  the same is true of film festivals.  Yet in their iterative aspect, their many covert and overt hierarchies and special codes, film festivals are also comparable to rituals and ceremonies. . .
7.   From the South West Georgia Film Commission:
What is a Film Festival? 
A film festival is a cinematic festival that features films.  It is a gathering of show business industry professionals and non-professionals.  The JOKARA Family Film/Video Festival will provide its attendees with an opportunity to network with filmmakers, directors, producers, writers, actors, investors, comedians, musicians, entertainers, politicians, and others who share an interest in the arts.
 The Purpose of a Film Festival
Each town in Southwest Georgia is uniquely different and has much to offer to the film and television industry in terms of locations.  In addition to the beautiful topography and possible location sites, the state of Georgia has great tax incentives and offers extra incentives to those who will shoot their projects in the Southwest Georgia region.    
 According to the Southwest Georgia Film Commission Director, Ralph Wilcox, who is also the festival’s director and a 30 year veteran actor in Hollywood and on the New York Broadway stage,  this festival is multi-purposed:http://www.kylegilman.net/2007/01/11/why-make-short-films/
 §          To market completed film projects and scripts to distributors, whether major studios (i.e. Twentieth Century Fox, Universal, Sony, Paramount) or independent distributors (i.e. Wal-Mart, Blockbusters)
§          To learn new industry technology and to educate professionals and non-professionals in the areas of acting, cameras, lights, sound, scriptwriting, hair and makeup, and wardrobe 
§          To provide marketing and exposure opportunities, whether one is a writer, director, actor, editor, etc… 
§          To provide funding for The Southwest Georgia Film Commission Office whose primary function is economic development by using the film and television industry as the vehicle. 
8.   Entertainment.howthingswork explains film festivals this way:
What are Film Festivals?
Film festivals are events staged by universities, private organizations, local governments, arts associations and/or film societies. They provide an opportunity for unknown filmmakers to get their movies in front of a real live audience and to have their films reviewed by professional critics. Filmmakers whose movies get accepted into a festival also get valuable press attention and exposure to prospective agents and buyers, not to mention a sometimes sizeable cash award if they win.

Some other, longer discussions:

1.  Shorts filmmaker Kyle Gilman discussing festivals and short films and the potential online market for short films.

2.  A Korean film industry veteran, SooJeong AHN's, doctoral dissertation (pdf) for the University of Nottingham on the Pusan International Film Festival and the role of non-Western film festivals in national identity, marketing of regional films to the West, and other somewhat different perspectives of film festivals.

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